About
Sober
Sober may have been born from a feeling of being left out in the absence of enough non-alcoholic beverages for people who didn’t drink, except for a soda or a mocktail of course. But for us, it was also a rare opportunity to experiment, explore and navigate through the alternative beverage space.
So we wondered, what makes up an alternative drink that’s good to unwind? How could we make it accessible to all adults facing similar dilemmas. And how could we do all that while staying inside the circle of health and wellness? To sip on something fresh and herbal and feel the gush of a cool breeze flowing without ever having to experience any of the ill-effects of alcohol. We knew what we were looking for. But did we find it? Well let’s just say our little trip to the enchanted forest prompted us to collect the calmer moments of Sobriety in a bottle that says it all. To bring the first distilled non-alcoholic drink to India while incorporating teachings from our own ancient knowledge systems, distilling organically-grown herbs for their mood-enhancing effects and witnessing the process from start to finish was stupefying. The idea slowly took root and transcended into the deeper spiritual realm of finding inner peace, much like a meditating sea on a quiet day. We started Sober and came out of there in high spirits!
"Whether you're driving, training, dieting, parenting, waking up early, abstaining for religious reasons or for when you're planning to quit altogether, you now have the option to enjoy the same experience - minus the alcohol and the calories"
Stay sober, stay sharp.
-Vansh Pahuja
Founder
FAQs
Because experiments are fun, especially when you’re making a Gin alternative for people who can’t consume alcohol on some days or ever for varied reasons.They could be grave health reasons or personal resolutions to shed some calories. We also believe celebrations ought to be inclusive of the calm and collected. Now everyone has a choice!
Our herbaceous Gin Alternative has an earthy taste profile thanks to all the goodness of herbs with predominant Juniper notes wonderfully adding an authentic flavour to the mix.
No two Gins have the same flavor profile. However, we’ve sourced the best natural botanicals and ingredients that gives Sober Gin a spot-on flavor profile just like your favorite gin that’s complex, aromatic, and even finishes with the familiar kick of a fine adult beverage.
Yes indeed, our liquid is cloudy! This is due to our unique process that expels the natural oils from the natural juniper berries and other botanicals to give us the bold flavor profile we want minus the alcohol we don't =)Use this text to answer questions in as much detail as possible for your customers.
Pour it just like your traditional gin in your favorite recipes, or mix with tonic water or soda or juice. You can even have it straight on the rocks, we’re not judging.
You could be enjoying your favorite gin at a night out but you have an early morning the next day, what do you do? Sober to the rescue! After your first couple of rounds of the traditional gin, try switching to the Sober Gin to enjoy the same taste & experience minus the alcohol and the hangovers.
We extract sophisticated flavors from all-natural sources at our workshop in South Goa. Some herbs and botanicals we use are associated with therapeutic properties. We distill that historical knowledge into bottles of happiness to lock it in, that’s where the flavour profile and health benefits come from. Juniper berries, Tulsi and Ashwagandha are the three key ingredients we use to make Sober spirits for better days.
Some domestic and international brands sell non-alcoholic products that actually contain alcohol -- around 0.5%. Is your product truly alcohol-free, as in 0%?
We are not an "alcohol removed" spirit. Sober is crafted with the finest botanicals and herbs from the very beginning.
Hence, Sober is truly an alcohol-free product 🙂
Our gin alternative has only 5 calories, zero alcohol and zero carbs. Also, there’s no gluten or allergens that could cause health problems. In fact, it’s supposed to keep you in good shape and boost immunity. It's non-alcoholic, remember?
We recreated the burn through a very concise mix of herbs after trying various recipes. The result was a complex plant-based blend that did the trick for us. Some botanicals bring in the sensation of heat while others help it surface, leaving you satisfied and well in the end.
Our formula is constantly evolving to include advancements in our research and customer
feedback. We're going to keep evolving with you to find perfect balance.
