Because experiments are fun, especially when you’re making a Gin alternative for people who can’t consume alcohol on some days or ever for varied reasons.They could be grave health reasons or personal resolutions to shed some calories. We also believe celebrations ought to be inclusive of the calm and collected. Now everyone has a choice!

Our herbaceous Gin Alternative has an earthy taste profile thanks to all the goodness of herbs with predominant Juniper notes wonderfully adding an authentic flavour to the mix.

No two Rum's have the same flavor profile. However, we’ve sourced the best natural botanicals and ingredients that gives Sober Rum a spot-on flavor profile just like your favorite Rum that’s complex, aromatic, and even finishes with the familiar kick of a fine adult beverage.

Yes indeed, our liquid is cloudy! This is due to our unique process that expels the natural oils from the natural juniper berries and other botanicals to give us the bold flavor profile we want minus the alcohol.

Pour it just like your traditional gin in your favorite recipes, or mix with tonic water or soda or juice. You can even have it straight on the rocks, we’re not judging. 

You could be enjoying your favorite gin at a night out but you have an early morning the next day, what do you do? Sober to the rescue! After your first couple of rounds of the traditional gin, try switching to the Sober Gin to enjoy the same taste & experience minus the alcohol and the hangovers.

We extract sophisticated flavors from all-natural sources at our workshop in South Goa. Some herbs and botanicals we use are associated with therapeutic properties. We distill that historical knowledge into bottles of happiness to lock it in, that’s where the flavour profile and health benefits come from. Juniper berries, Tulsi and Ashwagandha are the three key ingredients we use to make Sober spirits for better days. 

Some domestic and international brands sell non-alcoholic products that actually contain alcohol -- around 0.5%. Is your product truly alcohol-free, as in 0%? 

We are not an "alcohol removed" spirit. Sober is crafted with the finest botanicals and herbs from the very beginning.

Hence, Sober is truly an alcohol-free product 🙂

Our gin alternative has only 5 calories, zero alcohol and zero carbs. Also, there’s no gluten or allergens that could cause health problems. In fact, it’s supposed to keep you in good shape and boost immunity. It's non-alcoholic, remember?

You can! Or we’re happy to sit at the bar or in your liquor cabinet keeping your other spirits company. For the best flavor profile, we recommend finishing it within 6 months after opening. Use this text to answer questions in as much detail as possible for your customers.

Our formula is constantly evolving to include advancements in our research and customer
feedback. We're going to keep evolving with you to find perfect balance.