Sober may have been born from a feeling of being left out in the absence of enough non-alcoholic beverages for people who didn’t drink, except for a soda or a mocktail of course. But for us, it was also a rare opportunity to experiment, explore and navigate through the alternative beverage space.
To bring the first distilled non-alcoholic drink to India while incorporating teachings from our own ancient knowledge systems, distilling organically-grown herbs for their mood-enhancing effects and witnessing the process from start to finish was stupefying. The idea slowly took root and transcended into the deeper spiritual realm of finding inner peace, much like a meditating sea on a quiet day.
So we wondered, what makes up an alternative drink that’s good to unwind? How could we make it accessible to all adults facing similar dilemmas. And how could we do all that while staying inside the circle of health and wellness?
To sip on something fresh and herbal and feel the gush of a cool breeze flowing without ever having to experience any of the ill-effects of alcohol. We knew what we were looking for. But did we find it? Well let’s just say our little trip to the enchanted forest prompted us to collect the calmer moments of Sobriety in a bottle that says it all.